Who We Are
The Strapped brand stands as a beacon and community for men seeking to test themselves, serve our fellow Americans and redefine the concept of true masculinity in a wholly positive light. We believe the best path forward in our goals is by strapping ourselves with skills in four distinct areas:
Armed with faith—regardless of denomination—we reach our full potential as friends, parents and leaders. It’s a foundation that allows us to stand up, stand strong, and protect the people and ideas we hold dear.
Our bodies are designed for work. When in peak physical form, we better serve as the protectors of those we love and live longer, more productive and more positive lives.
Intellectual and emotional strength—especially in stressful situations—is critical to ethical decisions, mental health and leadership. Like Belief, a mind equipped with strength and clarity of mission pinpoints our focus on being the best human version of ourselves.
Ongoing training in the fighting arts, tactical skills and cardio allows us to lead by example as we teach our wives and children how to protect both themselves and those around them. As leaders of our household, it’s our responsibility to equip our loved ones with the same skills we’ve learned to overcome adversity and Never Die Easy.